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ShipStation: every order, every carrier, one screen

In a sentence: ShipStation pulls the orders you get from your website, Amazon, Etsy, and anywhere else into one place, compares carrier prices, and prints your labels -- so the shipping table stops being a mess of browser tabs. It starts at $14.99/mo (the Starter plan, up to 50 shipments) with a 30-day free trial.
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Connecting channels and carriers can be a slog. Find a local pro to wire it up.

Any pricing shown in this video was current when it was recorded -- check the vendor’s site for today’s price.

Our own short explainer -- what ShipStation is built to do, then the process step by step. Starter is $14.99/mo for up to 50 shipments.

Start here

The short version:

  • What it does: brings orders from all your sales channels into one screen, then prints shipping labels from that one place.
  • Why a shop cares: if you sell online as well as in the store, you stop logging into each site to fulfill orders. Everything to mail is in one list.
  • What it costs: Starter $14.99/mo (up to 50 shipments), Standard $29.99/mo, Premium $349.99/mo. 30-day free trial.
  • The automation part: rules can pick the cheapest carrier, apply the right box and weight, and batch-print a whole day's labels at once.
  • The catch: it's for shops that ship. If you sell in-store only, or mail a couple of orders a week straight from Shopify, you may not need it.
Questions

Common questions

How much does ShipStation cost?

Starter is $14.99/mo for up to 50 shipments a month. Standard is $29.99/mo with unlimited automation and phone support, and Premium is $349.99/mo for high volume with inventory tools. Every plan has a 30-day free trial. Confirm at shipstation.com/pricing.

What does ShipStation do for a retail shop?

It pulls orders from every sales channel -- your website, Amazon, Etsy, eBay -- into one screen, so you print labels from one place instead of logging into each store. It compares carrier rates, gives you discounted labels, and automation rules can pick the carrier and package for you.

Do I need ShipStation if I only sell in-store?

Probably not. It earns its keep when you ship orders, especially across more than one channel. If you rarely mail anything, or you ship a few orders straight from Shopify, the built-in label tools may be all you need.

Can a local pro set up ShipStation for us?

Yes. A local AI consultant can connect your sales channels and carriers, build the automation rules, and set up your label printer so shipping runs the same way every time. Find one by zip below.

See it in action

Explainer video coming soon. A short, silent walkthrough of what ShipStation does for a small shop -- orders from every channel landing in one screen and labels printed in a batch.
What it does

What does ShipStation do for a shop?

Say you sell in the store, on your own website, and on Etsy. Every one of those puts orders in a different spot, and shipping day means bouncing between logins and copying addresses. ShipStation is the fix for that.

It connects to your sales channels and pulls every order that needs to go out into one list. From there you buy the label, and ShipStation shows you discounted carrier rates and lets you compare USPS, UPS, and others side by side before you pick. Each item on the list carries its own SKU (stock keeping unit -- the code you use for each product), so you always know which order is which.

The real time-saver is automation. You set rules once -- "anything under a pound goes ground," "orders over $75 ship free," "this product always uses that box" -- and ShipStation applies them, then lets you print a whole batch of labels in one go. It's less flashy AI and more a machine that does the boring part the same way every time.

What it costs

What does ShipStation cost?

ShipStation moved to three plans, all billed by how many packages you ship a month. The entry plan is cheap for a small shop.

PlanPriceWhat you get
Starter$14.99/moUp to 50 shipments a month, unlimited store connections, basic automation, email & chat support
Standard$29.99/moHigher volume, unlimited automation rules, phone support, shipping API, bring your own carrier accounts
Premium$349.99/moHigh volume plus inventory tools and dedicated account management

Every plan comes with a 30-day free trial, so you can run a real shipping week through it before you pay. Most small shops live comfortably on Starter or Standard.

Pricing is vendor-published and changes; check today's price at shipstation.com/pricing (vendor-published, checked 2026-08-14).

Who is ShipStation right for?

ShipStation fits the shop that mails orders, especially from more than one place. The more channels you sell on, the more it saves you.

Strong if…

  • You sell on more than one channel -- your site, a marketplace, in-store pickup -- and want the orders in one list.
  • You ship enough that discounted rates and batch label printing save real money and time.
  • You want shipping to run by rules instead of judgment calls at the counter.
  • You'd like to test it free before paying; the 30-day trial covers that.

Maybe not if…

  • You sell in-store only and rarely mail anything; there's not much for it to do.
  • You ship a handful of orders straight from Shopify and its built-in labels are enough.
  • Your volume is huge and you need full warehouse and inventory control; that's a bigger system than the entry plans.
  • You want your POS and shipping in one tool; ShipStation handles shipping, not the sales floor -- pair it with a POS like Square for Retail.

Want the wider picture first? See the full retail software comparison or our guide to AI inventory forecasting for shops.

Sources

Sources

Pricing is vendor-published and changes; confirm it with the vendor before you buy.
ShipStation -- shipstation.com/pricing (Starter $14.99/mo for up to 50 shipments; Standard $29.99/mo; Premium $349.99/mo; all with a 30-day free trial, billed by monthly shipment volume). Vendor-published, checked 2026-08-14. Last reviewed: 2026-08-14.

Want ShipStation set up for your shop?

Find a local AI consultant who connects your sales channels and carriers, builds your automation rules, and sets up label printing -- by zip code.

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Type in your zip and we'll show local AI consultants who set up point-of-sale systems, email and text marketing, review tools, and shipping for small shops. Free to use, and we don't take a cut of what you pay them.